9 reasons why doing it alone is not a good idea

1. Blocked company IP
   When you send out mass mailings, for example with Outlook, your messages will be blocked or filtered as spam. That is not only a problem for you but the entire company IP, as a result, may also be blocked. The economic damage can be enormous.
   
   
2. Frozen e-mail accounts
   A company sending out e-mails under its own address can fall into the spam or block trap. This can freeze the e-mail accounts of the entire company, and business communication can come to a complete stop.
   
   
3. Limited personalization
   Standard e-mail programs often offer no or only very limited possibilities to individualize a message.
   
   
4. Limited format choice
   Standard e-mail programs usually offer only text or HTML as format choices. Multi-part (TXT and HTML combined) can already be a problem for the software.
   
   
5. No reports
   When you use the mass mail function of your e-mail program, it offers no reports, no control, and no possibilities for optimization.
   
   
6. No control over the displayed results
   In „self-made” e-mails, you can only see how your own program displays the e-mail, but you have no control over the display in other e-mail programs.
   
   
7. Image loss
   Damaged or e-mails marked as “junk” do affect your company‘s reputation.
   
   
8. No bounce management
   Without bounce management you have no idea whether the data are up to date!
   
   
9. No whitelisting
   Without professional whitelisting you cannot be sure that your e-mails reach their addressee.
   
   

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